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Opinion: You can’t market your way out of period poverty

Opinion: You can’t market your way out of period poverty

You cannot market your way out of period poverty. In an age where every cause is packaged for consumption, even menstrual equity risks being reduced to a pink-themed awareness campaign. However, true change and a global movement is not a product. It’s a demand for a new way of thinking which is not something designed to fit perfectly into a brand strategy.